![]() ![]() Using YouCam’s augmented reality technology, the feature creates realistic simulations that can be tested on any skin tone and adapted to different textures, mattes, sheens, glosses, with a choice of more than 200 shades of lip or eye colours. ![]() MAC Cosmetics has introduced a Virtual Try-On feature in partnership with YouCam – best known for its photo editing apps – which lets us swatch products on ourselves via pictures and live videos – all before making a purchase. In the age of social distancing, babies are named X Æ A-12, brands are racing to find to creative solutions, from digital fashion weeks to online art galleries in lieu of physical catwalks and exhibition spaces, and the beauty world isn’t about to be left behind. ![]()
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